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The website states the following, "We encourage you to contact us with any questions or comments you may have." We viewed that the web page said " Please call our office or use the quick contact form below." It also said " Type your message here Messages sent using this form are not considered private. Avoid sending confidential information via email. Your message has been sent. We will contact you shortly if your message requires a response. Revere Dentist - John F. General and Family Dentistry - A Tradition of High Standards! Dr Annese and his staff are truly remarkable From ." The header had 02151 Dentist as the highest ranking search term. This keyword is followed by Revere Dentist, Dr. John F. Annese, and Revere MA which isn't as urgent as 02151 Dentist. The other words they uses is Dentistry. Family Dentist is included and could not be viewed by search parsers.